Irish whiskey has been a cherished part of Ireland’s heritage, and among the many options available, Proper 12 stands out for its unique story and flavor profile. Launched by UFC superstar Conor McGregor, Proper 12 has gained both popularity and scrutiny since its debut. In this article, we explore its origins, distinct qualities, and how it compares to other Irish whiskeys.
The Story Behind Proper 12
Proper 12, officially called Proper No. Twelve, was founded by McGregor through his Eire Born Spirits company. The name is a nod to Dublin 12, the neighborhood where McGregor grew up. Collaborating with master distiller David Elder—formerly with Guinness—McGregor sampled over 100 blends before finalizing the whiskey’s formula.
One of Proper 12’s distinguishing features is its charitable commitment. For every case sold, the company donates $5 to local first responders, aiming to reach $1 million annually
Proper Twelve Irish Whiskey
Drink Hacker.
Explore the official Proper 12 website for more about its origins and mission.
What Makes Proper 12 Unique?
- Ingredients and Production: Proper 12 is a blend of single malt and grain whiskeys, triple-distilled for smoothness. It’s aged in ex-bourbon barrels, contributing flavors of vanilla, honey, and charred oak.
- Flavor Profile: Described as light-bodied, it features notes of ripe fruit, caramel, and subtle pepper spice. Some tasters also detect hints of pear and jasmineDrink HackerMarcas de Whisky.
Check out a side-by-side comparison of Proper 12 and Jameson at Liquor Laboratory to understand how these two Irish icons stack up.
Reviews and Feedback
Proper 12 has received mixed reviews from critics and whiskey enthusiasts alike.
- Strengths: Many praise its affordability and smoothness, making it an approachable option for those new to whiskey.
- Critiques: Some find its flavor profile too light, with minimal complexity compared to other Irish whiskeys like Jameson or BushmillsDistiller – The Liquor ExpertLiquor Laboratory.
Here’s what critics say:
- Drinkhacker rated it “B-,” calling it “simple” but “not bad” for casual sippingDrink Hacker.
- Whiskey Jug notes its cool factor and packaging, though it suggests McGregor refine the product further to align with his vibrant personaThe Whiskey Jug.
Comparison with Other Irish Whiskeys
How does Proper 12 fare against its competitors?
- Jameson: Known for its sweet creaminess and complexity, Jameson generally edges out Proper 12 in taste and aging sophistication.
- Bushmills: Offers stronger oak spice but lacks Proper 12’s smoother finish.
- Tullamore DEW: Another affordable option, but its flavor may appeal to those preferring a richer, spicier profileLiquor LaboratoryMarcas de Whisky.
- For more insights and detailed information visit Forbescrunch site.
How to Enjoy Proper 12
Proper 12 is versatile and easy to drink:
- Enjoy it neat or on the rocks to savor its light-bodied character.
- Mix it into cocktails like Irish Coffee or Proper 12 & Ginger for a refreshing twist.
Need inspiration? Visit Proper 12’s recipe page for creative cocktail ideas.
FAQs About Proper 12
- Is Proper 12 a real Irish whiskey?
Yes! It’s made in Ireland, triple distilled, and aged for at least three years, adhering to the standards for Irish whiskey. - Who owns Proper 12 now?
In 2021, Proximo Spirits (owners of Bushmills) acquired the brandMarcas de Whisky. - Does Proper 12 expire?
Like all whiskeys, it doesn’t expire but should be stored upright in a cool, dark place.
Conclusion
Proper 12 may not compete with long-established Irish whiskey brands in complexity, but its smoothness, affordability, and branding make it a noteworthy addition to the whiskey world. Whether you’re a fan of Conor McGregor or just exploring Irish whiskey, this is an option worth trying.